

LinaMy name is Sarah. I’m getting closer to accepting that fact. There was this book: Sarah, Plain and Tall. It explored themes of loneliness and abandonment. I’m also tall. I used to think about all the more beautiful names I could have.…

A companion to “ I Dream for a Living ” There are books we love before we read them, and Gaston Bachelard wrote two of them. The Poetics of Space. The Poetics of Reverie. The titles alone feel like passwords — you read them on a spine and…

Storytelling has two permanences: it exists to drive human connection and our search for meaning, and it has never been content with its current form. It thrives on hairs raised and tears cried. From the cave walls of Lascaux to the…

A Mother’s love is like no other Not a Father, Sister or Brother Part Teacher Part Preacher The kind of love that only can reach ya A Mother’s love can span the oceans Touch inside to your deepest emotions Watched you grow up thru the…
My name depends on who is calling. Steffi. Stefanie. Stefanel. In Australia, sometimes Schnitty. Sometimes Schnitzel. And sometimes people call me Atelier. Which is strange. As if I became the thing I built. That's like calling a fisherman…
There is a story engineers tell about the automatic transmission. In the late 1950s, somebody figured out that the optimal gear-shift policy for a hydraulic torque converter was itself a hydraulic equation, and so they built the valve…
This is a construction project. Not the building. The information. The decisions, the drawings, the permits, the promises. On day one it's a solid thing. Everyone in one room, one plan, one picture. Then the meeting ends. And the project…
LinaSo we’re bootstrapping a brand? What does that even mean? A conversation series about how to build unforgettable brands, scrappily, and creatively. Bootstrapping A Brand is a concept that came to me one fine morning, and caught my own…
Lele XuPublic sentiment towards AI is plummeting. In a Mar-26 NBC News poll, only 26% had a positive view of AI, slightly worse than ICE. Every thought leader, executive, technologist, and VC is saying 'ai-native orgs will look different', no one…